Why Insurance Brokers & Agents Love New Move Marketing We continually receive orders from insurance brokers and agents. They have found our exclusive New Movers (households who have recently relocated) to be some of their most promising sales leads on the market. Insurance brokers and agents are often looking for new customers, but don’t have … Continue reading Why Insurance Brokers & Agents Love New Move Marketing
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While Direct Mail is often considered the “king” of direct marketing, your campaign needs to be set up properly if you want it to succeed. Here are a few reasons why your campaign may be underperforming, along with tips for setting up your campaign for success… 1. You’re not segmenting. If your campaign is not … Continue reading 3 Reasons Your Direct Mail Campaign Is Underperforming
Today is the first day of summer! Is your marketing plan ready for summer shoppers? Consumers’ shopping habits vary dramatically by season. As the weather warms up over the summer months, shopping increases overall. But not all shopping is created equal… Shopping moves mobile. During the summer months, consumers spend less time in front of the … Continue reading Marketing to Summer Shoppers
As we shared earlier this month, May is National Moving Month. Many households choose to move during the summer months in order to take advantage of the great weather and the convenience of summer break. While it may be the last day of May, it’s not too late to take advantage of National Moving Month … Continue reading It’s Not Too Late to Take Advantage of National Moving Month
May is National Moving Month! We know the summer months are the busiest time of year for moving given the warm weather and the convenience of school being out for busy families. But is your marketing plan ready for National Moving Month? Here are three quick tips to make the most of National Moving Month: … Continue reading 3 Tips to Make the Most of National Moving Month
So you’ve followed our advice and integrated Direct Mail into your marketing plan, but how do you know if your New Move list worked and your Direct Mail campaign was truly successful? Here’s our quick three-step process for tracking the success of your Direct Mail campaign: Create a Call-to-Action for each campaign. A Call-to-Action (CTA) … Continue reading Tracking the Success of Your Direct Mail Campaign
As we shared in last week’s blog, the majority of moves in America occur during the summer months due to the warm weather and summer breaks from school. Subsequently, the next few months will be your best bet for marketing to New Movers (those households who recently relocated). New Movers are great potential consumers, and … Continue reading Integrating Direct Mail into Your Marketing Plan
Today, 3/20/17 is the first day of Spring! This marks the time for you to begin preparing your marketing campaigns for the upcoming seasons. The majority of moves in America occur during the summer months, this is due to the ideal weather conditions and school schedules. Reaching new movers during the summer months will ensure … Continue reading Spring is Here!
Because new mover mailing lists are so crucial to the direct mail industry, it's important to understand more about the individual you are targeting. Gender: Women tend to stay put longer than men. For women, the median time between moves is 5.6 years, as compared to men at 4.9 years Age: The majority of movers … Continue reading Demographics of New Movers
We know that having children is a major reason for families to move into a new home. Often times this new home is larger, or in an entirely new area. Just how significant is the statistic of new parents moving into a new home? 35% of new families plan to move into a new home … Continue reading New Move Trigger- Having Children
Whether you are a small business, operating on a local level, a national powerhouse, or an eCommerce only business, understanding your target market in terms of geography is very important. With New Move Marketing, you are able to select your desired area to target marketing efforts by state, city, or even zip code. It is … Continue reading Why Your Geography Selections Matter
Many businesses wonder how or marketing to new movers can be beneficial to them. Aside from the fact that they have more spending power (new movers spend 8-10 times more money on goods and services than established residents), these moves are also looking to spend in nearly every industry. New Movers need obvious goods and … Continue reading Marketing to New Movers Benefits All