Generating Sales Leads as a Small Business

Small businesses are BIG in America, accounting for more than half (54%) of all sales in the U.S.! But for small businesses—especially new ones—driving traffic and creating sales leads can be difficult. Today, we share a few tips on how small businesses can make the most of marketing on a tight budget. Invest in Direct … Continue reading Generating Sales Leads as a Small Business

Who Moves, Where and Why

Recent government reports provide a great deal of insight into the mobility of Americans. People move for  many reasons, including a new job, a change in marital status or family size, or a change in economic status. For years, major mailers have utilized "new move" names for their direct mail programs, because new move names … Continue reading Who Moves, Where and Why

Why Your Unique Selling Point is So Important

A Unique Selling Point (USP) is a short statement that summarizes what is unique or special about your company as compared to your competition. Federal Express used: "When it absolutely, positively has to be there overnight". This succinct USP immediately separated them from their competitors. It implied that their competition is not always on time; … Continue reading Why Your Unique Selling Point is So Important

New Move Mailing Lists To Promote Your Business or Organization

There is no doubt that the "new move" mailing list is the most frequently used mailing list in the United States. This is not surprising, since 43 million Americans move every year. It's during the "just moved" phase that you should take advantage of the opportunity to introduce yourself and your services to the people … Continue reading New Move Mailing Lists To Promote Your Business or Organization