Everyone knows how important relocation is to a a shift in buying patterns. Depending on the length of move, people change their pizza shops, dry cleaners, barber, church, etc. A typical homeowner will spend $9,400.00 within three months of moving. Renters will spend nearly $4,000.00. Not surprisingly, a month or two before the move, the … Continue reading The Impact of Moving
Creative without strategy is called art. Creative with strategy is called marketing. With over half a century of direct response experience, we are frequently amazed by marketers who seem to lack a strategic plan. A good example of this is when direct marketers buy online-generated leads. These marketers are the first to tell you how … Continue reading Creative With Strategy
The average person sees over 3,000 advertising messages every day. It's relatively simple to reach prospects with social media, email and mobile. However, just reaching them doesn't equate to engaging with them. When using digital media, prospects allocate only a few seconds to your message. Did they really see your ad? We saw this happen … Continue reading Breakthrough the Advertising Clutter
Nonprofits are continually looking for innovative ways to find new donors. As a result, New Move Marketing decided to do a Q & A this week with Kyle Elliott—a successful fundraising and marketing professional—to gain an inside perspective on how nonprofits have successfully added direct mail to their fundraising efforts. Q: What's your experience … Continue reading Q & A: Should You Add New Movers to Your Next Fundraising Campaign?
It's no secret that determining your target market is essential to running a successful business. Many companies however, fail to grasp the most important part of this concept- understanding the psycho-graphics, consumer behavior, and characteristics of said target market. Many consumers' personalities, buying behaviors, and perceptions of life are shaped by the generational cohort in … Continue reading Target with Knowledge
