Trigger Events- When To Mail

For years, everyone in the industry has conducted seasonal tests. The professionals know the "best times to mail" depending on whether they're mailing a catalog, asking for a donation, or trying to sell a diet pill. Most companies that rely on direct mail have elaborate charts that indicate the reduction in response, from "prime time" … Continue reading Trigger Events- When To Mail

Stop Saving Pennies on Creative

You've noticed that the highest priced restaurants are usually the busiest. This is because they are "the best". You've noticed the high quality gifts you give are usually the ones the recipients rave about. This is because they are "the best". It doesn't matter if you're spending $20.00 or $200.00, quality matters. The same is … Continue reading Stop Saving Pennies on Creative