For years, everyone in the industry has conducted seasonal tests. The professionals know the "best times to mail" depending on whether they're mailing a catalog, asking for a donation, or trying to sell a diet pill. Most companies that rely on direct mail have elaborate charts that indicate the reduction in response, from "prime time" … Continue reading Trigger Events- When To Mail
You've noticed that the highest priced restaurants are usually the busiest. This is because they are "the best". You've noticed the high quality gifts you give are usually the ones the recipients rave about. This is because they are "the best". It doesn't matter if you're spending $20.00 or $200.00, quality matters. The same is … Continue reading Stop Saving Pennies on Creative
Not including a clear call to action in all of your marketing is a huge mistake. It is one of the errors we frequently see when reviewing marketing plans. A beautiful direct mail piece, advertisement, or website may be nice to look at and inviting to read, but its worthless if your audience is not … Continue reading What is Your Call to Action?
Three ways to grow your business: Get more customers Get your customers to purchase more frequently Get more revenue per purchase Getting New Customers: For many years, direct marketers have focused on getting more customers. Inevitably, you will lose customers over time. In order to just maintain the status quo, you must replace those … Continue reading 3 Ways to Grow Your Business