Why Not Now?

Once your company has developed a mailing piece that works, there are several things you can do to maximize your bottom line. Continue testing. Start with refinements of your successful mailing piece (called the "control"), test each element of the mailing. Test adding a guarantee, a lift note, testimonial, test price, or adding a sweepstakes/premium. … Continue reading Why Not Now?

Data is Money, Treat it Accordingly

Data is a marketer's most important asset. It can tell you what new products and services are needed, which new markets to enter, or help you create new markets for your business. According to a  post on the Economist Group's Lean Back website, SAS CMO, Jim Davis talks about what happens when organizations treat data … Continue reading Data is Money, Treat it Accordingly