Once your company has developed a mailing piece that works, there are several things you can do to maximize your bottom line. Continue testing. Start with refinements of your successful mailing piece (called the "control"), test each element of the mailing. Test adding a guarantee, a lift note, testimonial, test price, or adding a sweepstakes/premium. … Continue reading Why Not Now?
Data is a marketer's most important asset. It can tell you what new products and services are needed, which new markets to enter, or help you create new markets for your business. According to a post on the Economist Group's Lean Back website, SAS CMO, Jim Davis talks about what happens when organizations treat data … Continue reading Data is Money, Treat it Accordingly
When a prospect buys your product or service, he is taking a risk. Maybe it won't work, maybe it isn't as described, maybe he simply won't like it. If you want his order, you must assume the risk. After all, you're the company that stands to profit from the transaction, and you know the quality … Continue reading Guarantees and Incentives