As we shared in last week’s blog, the majority of moves in America occur during the summer months due to the warm weather and summer breaks from school. Subsequently, the next few months will be your best bet for marketing to New Movers (those households who recently relocated). New Movers are great potential consumers, and … Continue reading Integrating Direct Mail into Your Marketing Plan
Today, 3/20/17 is the first day of Spring! This marks the time for you to begin preparing your marketing campaigns for the upcoming seasons. The majority of moves in America occur during the summer months, this is due to the ideal weather conditions and school schedules. Reaching new movers during the summer months will ensure … Continue reading Spring is Here!
Because new mover mailing lists are so crucial to the direct mail industry, it's important to understand more about the individual you are targeting. Gender: Women tend to stay put longer than men. For women, the median time between moves is 5.6 years, as compared to men at 4.9 years Age: The majority of movers … Continue reading Demographics of New Movers