Marketing to Summer Shoppers

Today is the first day of summer! Is your marketing plan ready for summer shoppers?

Consumers’ shopping habits vary dramatically by season. As the weather warms up over the summer months, shopping increases overall. But not all shopping is created equal…

  • Shopping moves mobile. During the summer months, consumers spend less time in front of the computer and more time outside enjoying the sun. Check to make sure your website is mobile-friendly!
  • Vacations and moves are most common during the summer. In particular, tourism and moving-related companies—such as hotels and contractors—will often see their sales rise during the summer months.
  • Spending habits loosen up during the summer. Consumers are more likely to spend money on additional amenities and extras that they wouldn’t splurge on during other times of the year. It’s best to up your advertising dollars during the summer months to take advantage of these temporary shopping splurges.

If your marketing plan isn’t ready for summer shoppers, consider investing in a New Mover Mailing List. With all of the moves taking place during the summer, this is the perfect time to start turning New Movers into new customers!

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