Sponsored Post Learn from the experts: Create a successful blog with our brand new courseThe WordPress.com Blog

Are you new to blogging, and do you want step-by-step guidance on how to publish and grow your blog? Learn more about our new Blogging for Beginners course and get 50% off through December 10th.

Length Of Residency

Years ago, many direct mailers, especially insurance companies, would use LOR (Length of Residency) as a critical element in their mailing list selection criteria. Statistics prove that the longer a person has lived in their house, the older in age that person is. And for most mail-order insurance offers, age is critical. LOR serves another … Continue reading Length Of Residency

Why Not Now?

Once your company has developed a mailing piece that works, there are several things you can do to maximize your bottom line. Continue testing. Start with refinements of your successful mailing piece (called the "control"), test each element of the mailing. Test adding a guarantee, a lift note, testimonial, test price, or adding a sweepstakes/premium. … Continue reading Why Not Now?