New Move Marketing is proud to announce our cosmetically updated website that is now mobile friendly! New Movers will spend more in the first 6 months of new residency than they will in the next 2 years. It is imperative your business reaches them before the competition does. With newmovemarketing.com, you can easily select new … Continue reading The New, New Move Marketing
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Many people believe direct mail, or "snail mail" is a thing of the past, and that digital and email marketing should be the only marketing tactic utilized when it comes to allocating marketing dollars. Here are several reasons why we believe direct mail will be beneficial in supporting your marketing efforts: According to a recent … Continue reading Mailers Should Always use Direct Mail
Years ago, many direct mailers, especially insurance companies, would use LOR (Length of Residency) as a critical element in their mailing list selection criteria. Statistics prove that the longer a person has lived in their house, the older in age that person is. And for most mail-order insurance offers, age is critical. LOR serves another … Continue reading Length Of Residency
Happy 2017 from us at New Move Marketing. We wish you a healthy and prosperous start to a new year! As the new year begins, we have new and exciting projects underway, and we hope you do too! Stay tuned for a website re-vamp with more sophisticated select options and mobile optimization so that you … Continue reading Happy New Year From New Move Marketing
One of the major mailing list categories is , "Change of Address" or, "New Move" lists. There are currently over 900 New Move lists on the marketplace, and each one has a number of mailers using the list. In the United States, close to 25% of households move every year. Approximately 43 million people move … Continue reading Why New Move Lists Work
Once your company has developed a mailing piece that works, there are several things you can do to maximize your bottom line. Continue testing. Start with refinements of your successful mailing piece (called the "control"), test each element of the mailing. Test adding a guarantee, a lift note, testimonial, test price, or adding a sweepstakes/premium. … Continue reading Why Not Now?
Data is a marketer's most important asset. It can tell you what new products and services are needed, which new markets to enter, or help you create new markets for your business. According to a post on the Economist Group's Lean Back website, SAS CMO, Jim Davis talks about what happens when organizations treat data … Continue reading Data is Money, Treat it Accordingly
When a prospect buys your product or service, he is taking a risk. Maybe it won't work, maybe it isn't as described, maybe he simply won't like it. If you want his order, you must assume the risk. After all, you're the company that stands to profit from the transaction, and you know the quality … Continue reading Guarantees and Incentives
For years, everyone in the industry has conducted seasonal tests. The professionals know the "best times to mail" depending on whether they're mailing a catalog, asking for a donation, or trying to sell a diet pill. Most companies that rely on direct mail have elaborate charts that indicate the reduction in response, from "prime time" … Continue reading Trigger Events- When To Mail
You've noticed that the highest priced restaurants are usually the busiest. This is because they are "the best". You've noticed the high quality gifts you give are usually the ones the recipients rave about. This is because they are "the best". It doesn't matter if you're spending $20.00 or $200.00, quality matters. The same is … Continue reading Stop Saving Pennies on Creative
Not including a clear call to action in all of your marketing is a huge mistake. It is one of the errors we frequently see when reviewing marketing plans. A beautiful direct mail piece, advertisement, or website may be nice to look at and inviting to read, but its worthless if your audience is not … Continue reading What is Your Call to Action?
Three ways to grow your business: Get more customers Get your customers to purchase more frequently Get more revenue per purchase Getting New Customers: For many years, direct marketers have focused on getting more customers. Inevitably, you will lose customers over time. In order to just maintain the status quo, you must replace those … Continue reading 3 Ways to Grow Your Business