Spring is Here!

Today, 3/20/17 is the first day of Spring! This marks the time for you to begin preparing your marketing campaigns for the upcoming seasons. The majority of moves in America occur during the summer months, this is due to the ideal weather conditions and school schedules. Reaching new movers during the summer months will ensure … Continue reading Spring is Here!

Demographics of New Movers

Because new mover mailing lists are so crucial to the direct mail industry, it's important to understand more about the individual you are targeting. Gender: Women tend to stay put longer than men. For women, the median time between moves is 5.6 years, as compared to men at 4.9 years Age: The majority of movers … Continue reading Demographics of New Movers