Q & A: Should You Add New Movers to Your Next Fundraising Campaign?

  Nonprofits are continually looking for innovative ways to find new donors. As a result, New Move Marketing decided to do a Q & A this week with Kyle Elliott—a successful fundraising and marketing professional—to gain an inside perspective on how nonprofits have successfully added direct mail to their fundraising efforts. Q: What's your experience … Continue reading Q & A: Should You Add New Movers to Your Next Fundraising Campaign?

Target with Knowledge

It's no secret that determining your target market is essential to running a successful business. Many companies however, fail to grasp the most important part of this concept- understanding the psycho-graphics, consumer behavior, and characteristics of said target market. Many consumers' personalities, buying behaviors, and perceptions of life are shaped by the generational cohort in … Continue reading Target with Knowledge

Why Your Unique Selling Point is So Important

A Unique Selling Point (USP) is a short statement that summarizes what is unique or special about your company as compared to your competition. Federal Express used: "When it absolutely, positively has to be there overnight". This succinct USP immediately separated them from their competitors. It implied that their competition is not always on time; … Continue reading Why Your Unique Selling Point is So Important

New Move Mailing Lists To Promote Your Business or Organization

There is no doubt that the "new move" mailing list is the most frequently used mailing list in the United States. This is not surprising, since 43 million Americans move every year. It's during the "just moved" phase that you should take advantage of the opportunity to introduce yourself and your services to the people … Continue reading New Move Mailing Lists To Promote Your Business or Organization